You are given the actual sales volume for iPod, what used to be one of Apple's...
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You are given the actual sales volume for iPod, what used to be one of Apple's popular electronic products. The data covers 12 years of sales data, from 2002 until 2014. Your task is to create a product life cycle graph for the iPod as shown on page 295 of the textbook. The product lifecycle is also available in the lecture slides for Chapter 9. Your life cycle graph should clearly identify the introduction, growth, maturity and declining stages for the iPod. You should show the unit sales in the vertical axis and the calendar years (i.e., time) in the horizontal axis. Once you create the product life cycle graph, answer the following questions: 1. In which years did the introduction stage occurred for the iPod? Explain your reasons in one paragraph of three to five sentences long. 2. In which years did the growth stage occurred for the iPod? Explain your reasons in one paragraph of three to five sentences long. 3. In which years did the maturity stage occurred for the iPod? Explain your reasons in one paragraph of three to five sentences long. 4. In which years did the decline stage occurred for the iPod? Explain your reasons in one paragraph of three to five sentences long. 5. Finally, explain why the iPod declined. You can use online sources to answer this questions. Again your answer should not be more that one paragraph of three to five sentences. Table1: iPod unit sales data from 2002 until 2014 Calendar year Unit sales 2002 0.4 million units 2003 0.9 million units 2004 4.4 million units 2005 22.5 million units 2006 39.4 million units 2007 51.6 million units 2008 54.8 million units 2009 54.1 million units 2010 50.3 million units 2011 42.6 million units 2012 35.2 million units 2013 26.4 million units 2014 14.4 million units You are given the actual sales volume for iPod, what used to be one of Apple's popular electronic products. The data covers 12 years of sales data, from 2002 until 2014. Your task is to create a product life cycle graph for the iPod as shown on page 295 of the textbook. The product lifecycle is also available in the lecture slides for Chapter 9. Your life cycle graph should clearly identify the introduction, growth, maturity and declining stages for the iPod. You should show the unit sales in the vertical axis and the calendar years (i.e., time) in the horizontal axis. Once you create the product life cycle graph, answer the following questions: 1. In which years did the introduction stage occurred for the iPod? Explain your reasons in one paragraph of three to five sentences long. 2. In which years did the growth stage occurred for the iPod? Explain your reasons in one paragraph of three to five sentences long. 3. In which years did the maturity stage occurred for the iPod? Explain your reasons in one paragraph of three to five sentences long. 4. In which years did the decline stage occurred for the iPod? Explain your reasons in one paragraph of three to five sentences long. 5. Finally, explain why the iPod declined. You can use online sources to answer this questions. Again your answer should not be more that one paragraph of three to five sentences. Table1: iPod unit sales data from 2002 until 2014 Calendar year Unit sales 2002 0.4 million units 2003 0.9 million units 2004 4.4 million units 2005 22.5 million units 2006 39.4 million units 2007 51.6 million units 2008 54.8 million units 2009 54.1 million units 2010 50.3 million units 2011 42.6 million units 2012 35.2 million units 2013 26.4 million units 2014 14.4 million units
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The introduction stage for the IPod occurred in the years 20022004 This is the period when the produ... View the full answer
Related Book For
Foundations of Finance The Logic and Practice of Financial Management
ISBN: 978-0132994873
8th edition
Authors: Arthur J. Keown, John D. Martin, J. William Petty
Posted Date:
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