You are given this BCG matrix for an ABC corporation. If business unit A is a star
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You are given this BCG matrix for an ABC corporation. If business unit A is a star business and its annual sales are 10 million dollars, B business unit is a dog and has 1 million dollar ales and C is a cash cow business unit and has 5 million dollars sales. If you are given that the profits generated by the three business units are as follows; A=25%, B=50%, and C=10%.
Answer the following questions:
A. What do we mean by BCG? What is it for?
B. Draw the matrix and assign the business units on it, showing their performance and profit shares.
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