You are in charge of launching a new marketing textbook for an overview course in marketing geared towards MBA students. Outline a launch plan for this product. Be sure to include the segments you would target, the messaging for each, and the media. You can assume you have an unlimited budget.

Marketing is often required to develop and implement lead generation programs to identify "qualified" leads for the sales organization. You have been charged with developing a lead generation program for a new office park. The office park is located at the intersection of 2 major highways 15 miles west of a major metropolitan area. The office park includes 100 office condominiums each including 4 walled offices, a large open space with 20 cubicles, a kitchen with an eating area for 6, rest rooms, and an air conditioned room for computer equipment. Describe your proposed lead generation program. You have $0 in your budget for this project, but you do have an intern that can assist.

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Please find the plan below Marketing Textbook Launch Plan 1 Market Segmentation MBA Students Targeting current MBA students looking for comprehensive marketing resources Universities and Professors Fo... View the full answer