You are in the board of management for an organization that is going through challenges due to
Question:
You are in the board of management for an organization that is going through challenges due to harsh economic conditions. A board meeting has been set up to discuss the challenges and come up with a way forward. A previous report from an outside consultant suggested merging some departments and rebranding of the products to reposition the organization in the market as the best strategy. Every board member has been tasked with the responsibility of evaluating a section of the Consultant report and making suggestions on the best way to carry out implementation. Assuming that the section of the report for your evaluation is on merging of some departments and rebranding of the products to reposition the organization on the market
- Using your knowledge in change management carry out the evaluation and give the practical suggestions on implementation
- "Structure and Design follow Strategy" Argue for or against the statement written in bold in the report where the organization is concerned suggesting the best structure and design for the organization.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr