You are marketing director for a large hotel group operating in Europe. Your co-directors are concerned about
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current economic factors and how these could impact on the company's future marketing performance. What
would you report to the board on the potential economic implications for marketing the hotel group in Europe?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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