You are required to conduct a critical assessment of the following four areas to determine whether, overall,
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Question:
You are required to conduct a critical assessment of the following four areas to determine whether, overall, the car rental company Europcar has a competitive advantage:
1. The internal environment: evaluate core competencies; by using the Value Chain framework
2. The external environment: how attractive is the industry; by using Porter’s Five Forces Model.
3. Europcar’s competitors: create a strategic group map of the rent-a-car industry in Australia.
4. Europcar’s business level and corporate level strategies. You are required to present your assessment tasks in a report.
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