You are required to design a Marketing Mix using the 4Ps - Product, Price, Promotion and Place.
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Question:
You are required to design a Marketing Mix using the 4Ps - Product, Price, Promotion and Place. Choose a Product and Market of your own choice. You can make necessary assumptions.
Explain the importance of how each component of the Marketing Mix affects the Marketing strategy of your company
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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