You are required to undertake an analysis to promote and transform Lenggong into an important ecotourism...
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You are required to undertake an analysis to promote and transform Lenggong into an important ecotourism destination in South-East Asia. Your marketing plan should include (but not limited to) the following sections: • Executive Summary • Situation Analysis (current marketing situation, market trends, market growth, SWOT analysis) Development of the product Marketing Strategy (mission, marketing objectives, segmentation, target markets), positioning, marketing mix/4Ps, marketing research) Financials (budgets, sales forecast, expenses forecast) Controls Other supporting information you may want to include You are required to undertake an analysis to promote and transform Lenggong into an important ecotourism destination in South-East Asia. Your marketing plan should include (but not limited to) the following sections: • Executive Summary • Situation Analysis (current marketing situation, market trends, market growth, SWOT analysis) Development of the product Marketing Strategy (mission, marketing objectives, segmentation, target markets), positioning, marketing mix/4Ps, marketing research) Financials (budgets, sales forecast, expenses forecast) Controls Other supporting information you may want to include
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Executive Summary Lenggong nestled in the heart of SouthEast Asia has the potential to become a premier ecotourism destination This marketing plan outlines our strategy to elevate Lenggongs profile em... View the full answer
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
Posted Date:
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