You are selling online software, and it costs your business $30 to acquire a new customer. Typically

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You are selling online software, and it costs your business $30 to acquire a new customer. Typically a customer will pay $100 for a yearly membership and they will be your customer for an average of 5 years.

What is the lifetime customer value (CLV)? Show the formula you used and the calculation steps.

Related Book For answer-question

Management Leading And Collaborating In The Competitive World

ISBN: 9780078137242

9th Edition

Authors: Thomas Bateman, Scott Snell

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Posted Date: Nov 20, 2023 06:40 AM

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You are selling online software, and it costs your business $30 to acquire a new customer. Typically

Question:

Expert Answer:

The formula for calculating Customer Lifetime Value CLV is CLVAveragePurchaseValueAverageNum... View the full answer

Management Leading And Collaborating In The Competitive World

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