You are starting up your own company that will launch a new innovative idea (could be...
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You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions. 1. Describe this innovative idea (1mark). 2. Which segmentation technique you would be using to segment the market? And why? (2mark) 3. Which targeting strategy you would be following? And why? (2marks) 4. Who would be your main competitors? (1marks) 5. Which differentiation and positioning strategy you would be following? And why? (2 marks) 6. What would be your positioning statement? (2marks) You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions. 1. Describe this innovative idea (1mark). 2. Which segmentation technique you would be using to segment the market? And why? (2mark) 3. Which targeting strategy you would be following? And why? (2marks) 4. Who would be your main competitors? (1marks) 5. Which differentiation and positioning strategy you would be following? And why? (2 marks) 6. What would be your positioning statement? (2marks)
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1 Innovative Idea The innovative idea is a wearable health monitoring device called HealthTrack It is a sleek wristband equipped with advanced biometr... View the full answer
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Taxes And Business Strategy A Planning Approach
ISBN: 9780132752671
5th Edition
Authors: Myron Scholes, Mark Wolfson, Merle Erickson, Michelle Hanlon
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