You are tasked with setting the total budget for advertising for a new restaurant brand. Discuss four common methods that can be used to determine the advertising budget. For each method, evaluate its advantages and disadvantages. Based on your analysis, recommend the most suitable method to determine the marketing budget for the new restaurant brand. Justify your choice.

Answer rating: 100% (QA)

Four common methods that can be used to determine the advertising budget are 1 Percentage of sales method Advantages Simple to calculate Easy to track ... View the full answer