You are the marketing manager and you have a new marketing assistant joining your team. Describe what
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Question:
You are the marketing manager and you have a new marketing assistant joining your team. Describe what information you need to communicate for the new assistant to understand:
• how the marketing department contributes to the organisation's business direction
• marketing strategies
• legal responsibilities of marketing and work procedures to ensure marketing activities are done ethically, legally and within the financial resources and human resource capabilities of the organisation.
Related Book For
Marketing An Introduction
ISBN: 978-0134470528
6th Canadian edition
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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