you are the marketing manager for 7up reasonably popularsoft drink among canadaina adults. yhr product is not the radar of younger age groups who prefer brands like coca-cola, Pepsi-)cola and mountain due.for 7up to grow in the market,youhave determined that you must attract younger customer.you have also determine the only way to do so is to market some new flavors that will appeal to the new target group. the tentative plan to market to new flavors " raspberry and tangerine" you envision a brand name like 7up,razzle, dazzle rasberry to get the attention of younger age group. the specific market you are going after this is the tween market.you lack of information on the market segment. you immediate challenge is to conduct a web base search to uncover relevant demographic ,psychographic and behavior information about tweens. need help with this case study with the following pictured questions.

Marketing communication - Advertising - What should the message be? Where should the company advertise (what media) and why? When discussing social media, please be specific. Sales promotion- What sales promotional activities (coupons, contests, or samples, etc.) would you recommend? Experiential marketing - What about experiential marketing events or sponsorships? Explain,

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1 Marketing Communication Advertising Message The message should focus on the unique taste and refre... View the full answer