You are the marketing manager for Macy's. You are responsible for the Macy's day parade. If you

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You are the marketing manager for Macy's. You are responsible for the Macy's day parade. If you invest $500,000 in producing the parade and if the gross margin for Macy's is 34%, how much business (sales dollars) will Macy's have to do to breakeven?

9. Sales dollars for Macy's to breakeven?

10. How much would Macy's need to sell in dollars to cover every $1 additional investment in advertising?

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The Legal and Regulatory Environment of Business

ISBN: 978-0078023859

17th edition

Authors: Marisa Pagnattaro, Daniel Cahoy, Manning Magid, Lee Reed, Pe

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Posted Date: Jan 27, 2024 01:45 PM

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You are the marketing manager for Macy's. You are responsible for the Macy's day parade. If you

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9 To calculate the breakeven sales dollars for Macys we need to divide th... View the full answer

The Legal and Regulatory Environment of Business

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