You are the marketing manager for Music Plus, a manufacturer of ear buds, headphones, and speakers for

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You are the marketing manager for Music Plus, a manufacturer of ear buds, headphones, and speakers for computers and home audio systems. You sell through wholesale distributors to both chain and independent electronics and home audio stores. Sales are sluggish, and your competitor is about to launch a new product line.

What marketing tactics would you recommend to help increase the movement of your products through the channel to reach end consumers?

Related Book For answer-question

Spreadsheet Modeling and Decision Analysis A Practical Introduction to Business Analytics

ISBN: 978-1285418681

7th edition

Authors: Cliff Ragsdale

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Posted Date: Nov 17, 2023 01:42 AM

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You are the marketing manager for Music Plus, a manufacturer of ear buds, headphones, and speakers for

Question:

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Here are some marketing tactics I would recommend to increase sales through the distribution channel ... View the full answer

Spreadsheet Modeling and Decision Analysis A Practical Introduction to Business Analytics

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