1. You are the marketing manager of a new GPS device to be used for patients with mental disabilities such as Alzheimer’s. It is small, unobtrusive and has a long range capability – up to three kilometers. This device will make tracking down someone who has wandered away easy and fast and help keep them from harm. Thinking back to the five units you have covered in this course, apply the concepts from each to the marketing of this new product. Be detailed.

This is not a marketing plan, just a portion of where you would start. For example, use the terminology and knowledge you gained in the first two units to explain who you would identify as a target market and why. Or, having looked at consumer behaviour, how would you overcome obstacles and convince buyers that this is the product for them.

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Students will form an understanding of the many facets of marketing some of which are consumer inter... View the full answer