You are the owner of a successful United States company that manufactures and sells a well-known, designer line of luxury handbags and accessories. You are wanting to expand your market by exporting your products internationally. You are also interested in engaging in a contractual mode of entry that involves the least operational complexity and capital investment. Answer the following questions using what you have learned from this weeks readings:

• Explain the four steps you would take in developing an export strategy.
• What contractual modes of entry exist and which would you consider the most appropriate in meeting your objectives?
• Identify two important factors you would consider when determining a product strategy.
• When considering an advertising strategy, what are the arguments for and against a standardized strategy versus adapting advertising? Which would you ultimately choose?