You are the Program Manager and CEO for a high technology company, Video Capture, focused on embedded
Question:
You are the Program Manager and CEO for a high technology company, “Video Capture”, focused on embedded camera capabilities. Your market is mainly the automobile industry but you are also dependent on the buyers of the vehicle (and users of the embedded camera). Your cameras provide video surveillance for dashboard cameras and backup cameras on a variety of cars. As an optional market expansion, your company is also considering developing/manufacturing custom screen mounts for the embedded cameras.
Company Name: Video Capture
Company size: 85 employees (50 co-located, 35 remote telework around the US)
Yearly sales: $1, 000, 000
Products: Embedded cameras for automobiles
Lifecycle stage: Maturity/Commodity
PM Data: CP = 1.7, σ = 4, Lumen per watt Nominal = 230 lm/w
Capital Investment: Screen mount revenue $200k/year, tax rate 20%, i = 5%
Option 1: Buy tooling, $800K, Life 10 yrs, $50K salvage
Option 2: Loan, $800K, $40K/year interest payment, balloon at 10 yrs. $800K
Option 3: Lease, $100K for years 1 -10.
Supply chain: Subs contracted in China, Turkey, UK, Israel
Answer the following questions – be sure to give your reasoning on each answer:
- When developing new product features in existing product lines, how would you prioritize cost, schedule, performance? (ie. Which one is most important?)
- List 3 types of plans you would implement for each new project.
- How would you implement team efficiency through work environment and communications?
- Determine the predicted rejection rate, and specification tolerances for lm/w (use one sided minimum tolerance only) Draw the standard normal curve.
- If the manufacturing process sampled n=30 units and found μ = 229 lm/w, and σ = 4, determine CPK, and the actual rejection rate in ppm.
- Discuss how your company can actively attempt to reduce
- Costs during the developmental phase of the product lifecycle
- The number of ECO’s over the entire lifecycle
- The number of test points needed during T&E phase
- The number of defects delivered to the customer
- Discuss why or why not you should involve early-on VoC for
- Auto developer/manufacturer
- Auto camera user/auto driver
- Other “customers”?
- List 3 top priority questions you could ask the auto developer and the auto driver to bring clarity to system requirements definition.
- Create a 3 row by 3 column (minimum) QFD House of Quality matrix showing 3 customer needs vs 3 camera requirements.
- What type of management structure would work best for your company?
- Identify a core-competency you would like to retain/foster.
- Identify a supply chain service/product you would like to leverage.
- Identify 3 appropriate metrics you should benchmark.
- Identify 3 techniques you would implement to keep up good communications on the team.
- Using the capital investment data, determine whether it’s better to buy, lease or get a loan for the tooling of the screen mount.
- When using a daily standup, identify 3 key areas to verbally status, 3 key areas to display on the walls with updates and 3 key attributes of the meeting style
- When creating your communications plan, describe 3 details workers should adhere to when communicating via email
- Speculate what an example risk would be for the tooling, supply chain, performance capability or other. Create an “If/Then” statement, use a risk cube, or other risk tracking metric, and state two types of mitigation plans.
- Given the following activity and staffing information develop a PERT chart, and forward/backward staffing – identify the critical path.
Activity | Start Node | End Node | Activity Time | Staff required |
A | S | 1 | 5 | 4 |
B | S | 2 | 6 | 2 |
C | S | 3 | 4 | 3 |
D | 1 | 4 | 2 | 3 |
E | 2 | 4 | 3 | 3 |
F | 2 | End | 5 | 3 |
G | 3 | End | 6 | 5 |
H | 4 | End | 6 | 2 |
- Identify/discuss 3 other areas not listed in the questions above that you would implement or control/manage at your company. Be creative, and provide your thoughts on managing team dynamics, work-load efficiencies, portfolio diversity, etc.
Quantitative Methods for Business
ISBN: 978-0324651751
11th Edition
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey cam