You are to conduct a comparison analysis of online streaming services. Believe it or not, Netflix, Hulu, Amazon Prime, etc, are part of internet consumer behavior. It's a subscription based online business model that now has more competition than when it started, as Paramount +, Disney+, and others are now in direct competition.

Pick two (2) of the streaming services below and compare and contrast on the 2 of them.

• Apple TV
• Disney+
• Hulu
• Netflix
• Prime Video
• HBO Max
• Peacock
• A streaming service not listed here but available in your home country

Then, answer the following questions:

1. What are two key factors in the experience for the online consumer that both streaming services have in common?
2. What are two key factors in the experience for each streaming service that are significantly different in the experience?
3. Between the two services, which one seem to have a better ability to engage their users more? Provide at least two key concepts from the chapters this week that relate that psychology of engagement
4. Which streaming service do you think does the best to market and influence their subscribers?
5. How would you define the most effective way to market to consumers in the very competitive landscape of online streaming? What is the top strategy in this area in your opinion and why?
6. What is a common marketing metric do you think all online streaming companies evaluate and why?

Answer rating: 100% (QA)

For this comparison analysis Ill choose Netflix and Disney Netflix vs Disney Common Factors Content Library Both Netflix and Disney offer a vast libra... View the full answer