You are working for Durham Lords Marketing Inc. as an intern. You have been asked to develop the first three steps of a marketing research project (remember what the first 3 steps are) for the problem below. 
The client is Durham Escape Rooms and the question that they are wondering is:
"Which social media channels does our target market use?" It is your job to investigate this.  Before you begin, your boss has asked you to answer the following questions: (10 marks)

1. Do you feel that the problem/research objective is valid or invalid? Explain why. (2 marks)
2. How and when will the data be gathered? Why? (2 marks)
3. What types of exploratory research will you leverage? Why? (2 marks)
4. Which types of descriptive research will you use? Why? (2 marks)
5. What sampling procedure will you use? How does this fit with the research problem/ research objective?

Answer rating: 100% (QA)

1 Validity of the ProblemResearch Objective The problemresearch objective is valid Understanding which social media channels the target market uses is ... View the full answer