You have been appointed as a Consultant. Your first brief is to come up with a business report to the CEO and Board of Directors on the performance of a chosen organization and how they have adopted approaches to improve and sustain business excellence in a global business environment of the Travel & leisure industry. The report should identify and assess given aspects of service excellence like the service quality gaps, incl. service recovery and complaints management strategies, strategies aimed at improving productivity and recommend and design an irresistible service guarantee - with the brand promise and two reasons why you- the company (service provider) are confident about the offering.
 

 

You are specifically tasked to:

 1. Research and critically appraise the development of lean principles within the selected industry and its influence on your chosen organization. 

 

 

2. Critically outline the challenges and pressures faced by the chosen organisation to deal with supply chain vulnerability as a result of global sourcing and the continued trend of "leaning down". 

 

3. Critically assess how the chosen organisation embeds approaches to quality management and organisational sustainability to create business excellence in the industry.

 

 4. Make recommendation(s), based on your analysis/findings to help the organization to generate and sustain business excellence, so to remain competitive

 

Key elements:

 

- The use of the relevant marketing theories and frameworks in your answer to the above task

 

- Evidence of a well-structured and logical marketing report with an introduction, main body, and conclusion.

Answer rating: 100% (QA)

Business Report on Achieving Business Excellence in the Travel Leisure Industry To CEO and Board of Directors From Your Name Consultant Date Date Introduction In todays rapidly evolving global busines... View the full answer