You have been appointed as the new marketing manager for a large packaged-goods company. Your CEO has decided that your company should use political skills to build relationships with customers. He has requested your input regarding this issue at next week's regional sales meeting. Questions: Please answer in essay format. a. What are you going to recommend at the upcoming meeting?

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In the upcoming regional sales meeting I would recommend leveraging political skills to build relationships with customers as per the CEOs directive H... View the full answer