You have been asked by your organization to conduct research and a paper regarding consumer groups and behavior. Select a particular consumer group that is of interest to you and analyze its demographics, psychographics, attitude, and lifestyle, and make recommendations on a marketing campaign for the selected group. 

• Identify the demographics, psychographics, and lifestyle of the group
• Identify any historical data of the selected group and describe what role that culture or sub-culture plays in the group's consumer behavior
• Identify any group identifiers
• Describe the role of group dynamics and the role that these groups play on the consumer behavior of the selected group
• Discuss the group's decision-making process to include: Explaining alternative evaluation
• Describing what a company/product can do to improve sales
• Explaining post-purchase dissonance and how it might affect sales
• Recommending techniques for reversing alternative evaluation and post-purchase dissonance

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Your question seems to be focused on conducting a comprehensive analysis of a consumer group for a marketing campaign To proceed I will select a specific consumer group Millennials born approximately ... View the full answer