You have been asked to create a new brand for a company which aims to engage socially active teenagers in new and different ways. They want to design and promote a range of smartphones that are customizable, affordable, and technologically advanced enough to compete with established brands. They aim to communicate with their audience in an informal and direct way. 

Consider the different research methods and techniques that might be employed to gain the information needed to understand the audience and assess the best approach. As a starting point, consider the following: 

-Will you speak to members of the intended audience, and if so how will you identify and approach them? 

-Would questionnaires or surveys be more effective? 

-What secondary research can be undertaken, and where can this information be found? 

-How you will identify and research rival brands? 

-What information can you take from this research and how might it be used to inform your project?

Answer rating: 100% (QA)

To develop a new brand for a company that aims to engage socially active teenagers it is important to understand their needs and wants This can be done through a variety of research methods including ... View the full answer