You have been asked to produce a communication strategy to promote the Uptown Jazz festival events .
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Question:
You have been asked to produce a communication strategy to promote the Uptown Jazz festival events. They will need your best ideas to get new and old customers to return. They are interested in trying new things to engage more community members and draw more people to attend from the surrounding area. They need a communication strategy to support their event, which includes event and entertainment information and promotion, as well as measuring overall effectiveness.
What do you know about this particular event?
- Start with an event overview, background/history, audience profile (including demographic data), and an event SWOT analysis - to determine the current situation.
- Include this Outline with your communication SMART objectives, and event goals.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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