You have been hired as a consultant to the Toronto Football Club (TFC). The TFC is...

 

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You have been hired as a consultant to the Toronto Football Club (TFC). The TFC is a professional soccer club based in Toronto, Ontario and competes in Major League Soccer MLS in the Eastern Conference. Their home games are played at the BMO field in Toronto. The recent addition of Sebastiano Giovinco an Italian professional soccer player who also plays for the Italian national team has generated much enthusiasm. Your task is to help the TFC team develop a new plan for the next five years. 1. Prepare an environmental scan specific to the TFC team. Discuss at least two different elements of the environment as they relate to the marketing of the team. (4 marks) 2. Describe the decision process a consumer goes through when choosing where to go for an evening of entertainment. Be sure to detail (in a practical way) how consumers go through each step in a practical way. How would the TFC use this info? (6 marks) 3. Discuss two different target markets for the TFC team. Provide as much detail (geographic, demographic, psychographic, behavioral) as possible. (6 marks) 4. What specific things could the TFC do to attract each of the target markets from #3 above. Discuss each target market separately (4 marks) You have been hired as a consultant to the Toronto Football Club (TFC). The TFC is a professional soccer club based in Toronto, Ontario and competes in Major League Soccer MLS in the Eastern Conference. Their home games are played at the BMO field in Toronto. The recent addition of Sebastiano Giovinco an Italian professional soccer player who also plays for the Italian national team has generated much enthusiasm. Your task is to help the TFC team develop a new plan for the next five years. 1. Prepare an environmental scan specific to the TFC team. Discuss at least two different elements of the environment as they relate to the marketing of the team. (4 marks) 2. Describe the decision process a consumer goes through when choosing where to go for an evening of entertainment. Be sure to detail (in a practical way) how consumers go through each step in a practical way. How would the TFC use this info? (6 marks) 3. Discuss two different target markets for the TFC team. Provide as much detail (geographic, demographic, psychographic, behavioral) as possible. (6 marks) 4. What specific things could the TFC do to attract each of the target markets from #3 above. Discuss each target market separately (4 marks)

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The Toronto Football Club TFC plan The Toronto Football Club TFC is a professional soccer club based in Toronto Ontario and competes in Major League Soccer MLS in the Eastern Conference Their home gam... View the full answer