You have been hired as the Executive Director of Canadian Operations by Newco -a Lead Logistics Provider.

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Question:

You have been hired as the Executive Director of Canadian Operations by Newco -a Lead Logistics
Provider. Your objective is to lead the Canadian division and formulate a strategy to expand Newco's
Canadian Market share. You have been provided the financial resources to form a research team. You
require innovative and energetic team members; as such you decide to employ recent Supply Chain
graduates and are looking to the graduates for a fresh approach and unique insight. Along with the
responsibility of expanding Newco's customer base you need to work with a number of existing clients
to help solve transportation related issues.
Company Information
Newco was founded in 2000.
Customers in Canada, Mexico and The United States.
Non Asset Based Lead Logistic Provider.
Expertise in Ocean transportation, Rail Transportation, Trucking.
Newco operates in the Automotive and Food Industry
Newco is a full service 4PL.
Point of Differentiation; ability to solve problems.
Deliverable; You and your team need to develop a strategy and direction for Newco's Canadian
operation.
Questions to consider:
1) Which transportation mode has the greatest net profit opportunity?
2) Which transportation mode has the greatest risk?
3) Should Newco become an Asset Based LLP?
4) Who are Newco's competitors?
5) What are the different methods to grow market share?
As the Executive Director you are expected to brief the C suite management team of your progress.