You have been hired to do some marketing research for a candy company that sells its products
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Question:
- You have been hired to do some marketing research for a candy company that sells its products mainly to kids that represent all races and economic levels. The company is leaning towards using the Internet to conduct research. Their reasoning is that Web-based marketing research is easier, faster, and cheaper than more traditional methods.
Why might you persuade the company to think otherwise?
Related Book For
Accounting Information Systems
ISBN: 978-0133428537
13th edition
Authors: Marshall B. Romney, Paul J. Steinbart
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