You have decided to go into farming. Specifically, you have a passion for growing vanilla beans. You thought you knew what you needed to have and were ready to start., but... then you took this class and learned about Porter's Model. Since you have learned how industry forces can influence your chances of having a competitive advantage, you cannot wait to see where the vanilla growing industry stands.

Watch this video about the "vanilla" business. After watching, analyze the industry utilizing Porter's model. In conclusion, identify

1) what threats are you most likely to encounter as a new business in the vanilla-growing industry?

2) what opportunities are you most likely to encounter as a new business in the vanilla-growing industry?

https://www.youtube.com/watch?v=3752x4PgpYE