You have just been appointed Marketing Director for a large, global consumer products company. While you are
Question:
You have just been appointed Marketing Director for a large, global consumer products company. While you are excited about the new position, you also anticipate challenges that you will face. You oversee ten global sales offices worldwide, two in South America, four in Europe, and four in Asia. Sales have been good, but not what you believe they should be. You will lead the 10 Divisional Managers, leading each office to increase sales and build the company brand. Aside from the big budget meeting at headquarters that takes place at the end of the year, you will not have face-to-face contact with any of them. Except for a few visits, which the company frowns on because of the expense, communication will be virtual, primarily via email or video conferencing. You know that the key to success will be getting these division managers and their employees to use their creativity to develop ideas that will work in their respective regions.
introduction paragraph assessing the various leadership styles, and determine which leadership style you would choose as a Marketing Director working in a predominantly virtual environment. Explain why you would choose that leadership style. Include at least one additional paragraph that discusses the styles you did not choose and explains why not.
How will you apply your leadership style to remotely support division managers across global regions in the virtual world? Break down how you would implement the traits of a Participative or Democratic Leader who shares and encourages employees or the traits of an Authoritarian or Autocratic leader who likes to hold control in the work environment
You will also be performing the management functions every day. Which one do you think is the most important to this job, and why?
Based on your leadership style and being in a predominantly virtual environment, what challenges and conflicts could you infer related to your new remote role, and how would you address them?
Expert Answer:
As the newly appointed Marketing Director for a large global consumer products company I understand the importance of effective leadership in driving success across diverse regions and teams In a pred... View the full answer
