You have just participated in the tourism meeting as per the case study below:

Case Study: What's the Point of Conducting Research? A relatively new heritage attraction was ramping up for its third summer season. During a pre-season staff meeting,senior management asked the team about the typical summer visitor experience at the attraction.Their goal was to map out events and exhibits that would be of interest to most visitors. Unfortunately, none of the staff had been tasked with taking notes or conducting research about who had visited and what they had found appealing.They sat silent. Next,senior management asked why overall visitation had declined at the end of the previous season.The team was also stumped.Were visitors unaware of the attraction? Were the seasonal exhibits not appealing enough? Should more performing arts be featured? Or were interactive and technology-rich displays the way to go? As they pondered all the possibilities,staff realized the common theme to all these questions was the issue of visitor volume and how this issue could be addressed. They also realized that they could contribute to the solution and started discussing ways they could address their boss' primary concerns.

Questions:

What are some solutions that could address visitor volume? How can this be increased?

How can visitors be made aware of the attraction?

How can they monitor consumer concerns and reactions to the heritage attraction? What method of research can be used?

Answer rating: 100% (QA)

1 Solutions to Address Visitor Volume and Increase Awareness Collaborate with local tourism organizations and travel agencies to promote the attractio... View the full answer