You have met Amanda to discuss the launch of the battery charger onto the market. The...

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You have met Amanda to discuss the launch of the battery charger onto the market. The product has now been patented and the plan is to sell it into the Southern states of America through a distribution partnership. ACDC seek to achieve competitive advantage through a differentiation strategy. The charger will sell at a price of $25 and sales of $1 million are planned for the first year. Amanda has asked you to provide the SMT with a marketing plan for the battery charger. This must be . accompanied by a briefing paper detailing actions to ensure successful implementation and ongoing control of the product. In the briefing paper you must: Explain how to configure the marketing mix to prepare a marketing plan which aims to achieve market strategy objectives You must take account of the scenario provided. There must be a clear explanation of how the different elements of the marketing mix can be configured and this must be linked to the plan. The marketing plan will show the actions that will be taken to achieve planned objectives. You have met Amanda to discuss the launch of the battery charger onto the market. The product has now been patented and the plan is to sell it into the Southern states of America through a distribution partnership. ACDC seek to achieve competitive advantage through a differentiation strategy. The charger will sell at a price of $25 and sales of $1 million are planned for the first year. Amanda has asked you to provide the SMT with a marketing plan for the battery charger. This must be . accompanied by a briefing paper detailing actions to ensure successful implementation and ongoing control of the product. In the briefing paper you must: Explain how to configure the marketing mix to prepare a marketing plan which aims to achieve market strategy objectives You must take account of the scenario provided. There must be a clear explanation of how the different elements of the marketing mix can be configured and this must be linked to the plan. The marketing plan will show the actions that will be taken to achieve planned objectives.