You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market. You also need to remember to include your recommendation for or against marketing globally.

• What are the demographic characteristics of your target market and why are they important?
• Where is your target market located geographically and why is that important?
• What psychographic characteristics define your target market? How do these impact your marketing strategy?
• What behavioral characteristics are shared by your target market? Why are these important?