You need to choose service-based organisation based in the United Kingdom. A list of companies if provided as follows. You can pick any company from this list.

Barclays Bank

Deloitte

KPMG

DLA Piper

Santander UK

Expedia

Century 21

Metro Bank

Royal Bank of Scotland

Structure of the Assignment

You need to include the following sections in your research plan using the template provided:

Organisation Chosen: Here, identify your chosen organisation. You should also highlight particular areas of marketing that you want to focus on in Assignment 2 (see below for a list). These areas should be reflected in your choice of sources.

Aim of the project - what is the overall purpose of your research?

Objectives: these will guide the work you actually do, keeping you focused on the topic: o What you hope to achieve by completing a research plan? - be specific o What do you need to find out in order to complete the work? - be specific

Information Sources will you use. This should include a list of your sources - be specific. You are required to include at least three sources in each section:

o Academic Text Books o Academic Journal Articles o Websites o Other Published Sources and Databases, including identifying problems with

sources (see template for guidance)

How will / did you manage your time? o What was your plan? Outline your timings/activities plan for completing your

research and meeting the assignment deadline. o What is your plan for completing Assignment 2?

Personal Reflection (further guidance can be found on the Library website) o What did you do learn from completing this assignment? o What did you find particularly challenging or tricky? Was there anything you

found relatively easy or straightforward? o What would you do differently if you were to do this assessment again? o What have you learnt, and how can you apply it in the future?