If I own a small business and am just getting started in Web Analytics, which multiplicity concepts/strategies would you recommend for me and why?

What is the difference between an outcome and a metric? Give 3 examples of actionable outcomes and how you would measure them.

You own a café called “Hams and Jams” and you have a website that lets people around the country order your products for delivery. The cost of shipping is different, however, depending on where the customer lives. Area A encompasses a 250 mile radius around your café, and the shipping is cheaper for customers who live within this region than that for people who live outside it in Area B. You would like to know whether this shipping cost differential has an impact on orders placed through your website. Specifically describe how you would determine this using Google Analytics.

You create a website called “Running in the southeastern U.S.” Although you think you have covered every aspect of this topic in blog posts, you want to know if there is information you may have missed that your audience is interested in. Describe in detail how you could determine this information and the steps you would take next.

You perform a Google search for a website that you are running. However, you do not see it returned on the first five pages of the search results. What are 5 actions you can take on this website to improve its ranking?

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