You provide packages at $880 for adventure-seeking individuals. You have four other competitors: Adventure Max: This is priced at $370 per package and includes adventure sports packages designed for families. India Adventures: This is priced at $940 per package and offers adventure sports designed for families. Adrenaline Factor: This is priced at $440 per package and provides adventure sports packages designed for individuals. X-Factor Tours: This is priced at $500 per package and offers adventure sports designed for both families and individuals. Now, consider the perceptual map shown below with the following axes: X-axis: It indicates the price range qualitatively, ranging from budget to premium. Y-axis: It indicates whether the packages are family oriented or individual oriented.

What positions will your company occupy on the perceptual map?Explain 

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Budget || ||| Family packages Individual packages V IV Premium Budget || ||| Family packages Individual packages V IV Premium

Answer rating: 100% (QA)

Based on the given information my company offers adventure packages at a price of 880 which places i... View the full answer