You will be reading the case, research relevant facts, perform analysis, and document your findings, analysis, and
Question:
You will be reading the case, research relevant facts, perform analysis, and document your findings, analysis, and recommendation in a written report to John Davidson to assist in the decision of whether to buy the new machine or maintaining the existing one.
You may consider the following guided questions to prepare your report. If you have made assumption(s) as part of the case analysis, please include them in the report.
Using NPV analysis, should Magic Timber and Steel (Magic) purchase the new Delta finishing machine?
What other quantitative and/or qualitative factors (see below) need to be taken into consideration?
Sensitivity analysis (e.g., different discount rates, different selling prices, change in maintenance cost)
You may assume the discount rate as 11% and tax rate as 30%.
Cash Flows:
Matrix:
Salvage value, Repair, Maintenance, Scheduled service, Machine Sales Delta:
Machine investment, Labour savings, Electricity savings, Maintenance, Salvage value, Profit/Loss from sale
Non-Cash Flows: Matrix:
Depreciation (given in case) Delta:
Depreciation (10% per year of cost $135,000)
Tax Impact relevant Cash Flows:
Which of the above cash flows and non-cash flows could impact the cash flow for tax saving/payment?
• Savings (+ taxable income), Costs (- taxable income), Depreciation (Matrix, Delta), Profit/Loss from Sale
Cash Flows for NPV:
Which of the above cash flows (including tax impact relevant cash flows) are relevant for the purchase of Delta decision?
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill