1. You will choose any business category you would like to build a customer persona for (retail, automotive, hospitality, travel and tourism, and so on.)
2. You will create a template that includes images and details about the basic personality traits of the group of customers who are placed in a common category based on certain similarities in age, occupations, and lifestyle habits. The template will help you (the marketer) to create virtual image and understand what that particular person likes, dislikes, values, and how best to approach that personality. This might subsequently form the basis of a focused tag-line, slogan, or mission statement, which must prove irresistible and compel the individual to engage and answer a call to action (why choose you, and why are you better than your competitors.)
3. Your template should include:
   • Name of the person
   • A description of Job title
   • Key information about their job or workplace (size, type, and so on)
   • Key details about their job role and position
   • Demographic details
   • Age
   • Gender
   • Subject salary and household income
   • Demographic background, for example, urban, suburban, or rural
   • Educational status
   • Family details
   • Goals and challenges
   • Primary goal in life
   • Secondary goal that interests the persona individual
   • How you help achieve these goals
   • Primary challenges in life
   • Secondary challenges in life
   • How can you help to provide solutions of these problems?

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Name Emily Thompson Job Title Marketing Manager Job and Workplace Details Works for a midsized advertising agency specializing in digital marketing Th... View the full answer