You will take on the role of a Digital Marketing Specialist team working for a digital marketing agency called All Things Digital, located in Hamilton , Ontario.

All Things  Digital is a full-service digital marketing agency with clients in almost every industry - ranging from healthcare to restaurants to law firms. Some of All Things Digital's services include web design, social media marketing, SEO, content creation, blogging, online analytics, eCommerce, and graphic design.

The CEO of All Things Digital has instructed the marketing department to begin content creation for the following:

1. All Things Digital itself
2. A dental clinic (Pearly Whites Dental)
3. An insurance company (Lifestyle Insurance)

Normally, you would need to plan and organize the content into a content calendar in order to align with strategic goals.

However, in this case, the CEO requested several samples for each company before you can move any further. You understand that substantial research is required in order to understand competitor benchmarking, industry trends, and the appropriate brand voice for each industry.

Do competitor benchmarking,  industry trends appropriate voice for each industry  in Hamilton ON To date, you have received the following information:

• The target audience for All Things Digital is small to large businesses with a presence online.
• Pearly Whites Dental's target audience is general dentistry, however, braces and teeth cleaning are the most popular.
• Lifestyle Insurance provides a wide variety of insurance services. The most popular are auto insurance and home insurance.

 

Questions

1. Identify which channel(s) would be the most appropriate for each of the businesses listed.
2. Outline and describe which writing techniques would be the most suitable for each business and its respective channel(s). Explain why.
3. Describe what online tools you would use to promote your content, and why.

Answer rating: 100% (QA)

For All Things Digital Channels 1 Website The website will serve as the main platform to showcase the agencys services portfolio team and expertise It should include wellwritten and informative conten... View the full answer