You work for a company that manufactures toothbrushes, and you have been asked to conduct research...
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You work for a company that manufactures toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes. For this discussion, please answer the following: 1. What type of primary research would you conduct to determine how the company should proceed? Be specific! 2. Who would participate (new customers/current customers) in this research? 3. What information would you seek to get from this research? You work for a company that manufactures toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes. For this discussion, please answer the following: 1. What type of primary research would you conduct to determine how the company should proceed? Be specific! 2. Who would participate (new customers/current customers) in this research? 3. What information would you seek to get from this research?
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Answer rating: 100% (QA)
Type of Primary Research a Surveys and Questionnaires Conduct surveys and questionnaires to gather quantitative data on customers preferences habits a... View the full answer
Related Book For
Managerial Accounting Decision Making and Performance Management
ISBN: 978-0273764489
4th edition
Authors: Ray Proctor
Posted Date:
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