You work in PR for The University of Clemson Athletics. There are reports that one of the football team members has been betting on games. NCAA regulations prohibit student-athletes from betting money on any sporting event (college, professional, or otherwise) in which the NCAA conducts collegiate championships. That said, this is deemed a crisis.

• Goals/Objectives 
• Identify Publics
  •  identify the public and WHY they are important
• Crisis Communication Plan
  •  elements of the plan (i.e. guidelines, personnel responsibilities, etc.)
• Response Strategy
  • What the response strategy be and why?
• Key Messages
• Communication Channels/Tactics
  • Identify each tactic and WHY that particular activity will help drive strategy/goal/objective.
• Evaluation Method
•  identify the way you'll evaluate including KPIs, etc. Performance metrics should specifically be used to show how well it reached the goals/objectives. If it helps.

Answer rating: 100% (QA)

GoalsObjectives 1 To address and resolve the reported violation of NCAA regulations by the football team member 2 To minimize reputational damage to The University of Clemson Athletics 3 To ensure com... View the full answer