Your boss at La Mega pharmaceutical corporation wishes to add some pizzazz to marketing for a powerful
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Your boss at La Mega pharmaceutical corporation wishes to add some pizzazz to marketing for a powerful new antibiotic the company developed. She feels that the public won't understand QALYs, so she asks you to present the results of the study in life-years gained. Will this change how you will calculate the cost-effectiveness of the new antibiotic? Solve How? Solve Where do you count costs specific to the time a patient spends ill with the disease?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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