Question
Your client has developed a prototype of a new protein supplement powder. They would like to identify consumer interest and perceptions of several elements before
- Your client has developed a prototype of a new protein supplement powder. They would like to identify consumer interest and perceptions of several elements before they launch. Marketing elements include, packaging, pricing, flavor profiles, and marketing campaign (among others).
As a researcher, would you recommend qualitative or quantitative research? Why? What are the advantages of your recommended method?
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2For advantage of using a combination of both qualitative and quantitative research is that ...
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Essentials Of Federal Taxation 2019
Authors: Brian Spilker, Benjamin Ayers, John Robinson, Edmund Outslay, Ronald Worsham, John Barrick, Connie Weaver
10th Edition
1260189988, 1260189678, 9781260189674, 978-1259917103, 125991710X, 978-1260190045
