Your client is a gym franchisor. The client focuses on small gyms (approximately 300 square metres) with standard fitness equipment, but no classes or lockers. The gyms are typically located in small local malls. They are open 24 hours per day; members enter the gym via an access card. Staffing at the gym is minimal to none (depends on each individual franchisee).

This business is growing very rapidly. However, there is now a new competitor offering a similar franchising opportunity.

Required

1. How would you define the client's problem; and
2. How would a consultant be able to assist with this problem?

Answer rating: 100% (QA)

The clients main problem can be defined as increased competition in the marketplace offering a similar franchising opportunity As the clients business ... View the full answer