1. Your client produces plant-based burgers. Leadership wants to know how well the company's target customers feel the brand image reflects the mission statement for a planned rebranding. They also would like to get some feedback on its current brand image before they test the rebranding ideas with a wider population.
   
   As a researcher, would you recommend primary or secondary research? Why? What are the advantages of your recommended method?

Answer rating: 100% (QA)

Primary research involves gathering firsthand information directly from the source and it is particu... View the full answer