Your client wants to introduce a new product into the market. Customers are willing to pay...

 

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Your client wants to introduce a new product into the market. Customers are willing to pay up to $49.99. Competitors are pricing similar products at $42.99. Your product has two more features than most competitors and one unique feature that will remain unique for two years, time for competitors to catch up. Sales for your current product have been dropping off because competitors introduced newer products at lower prices. You need to regain market leadership bygetting those customers to come back as well as increase revenue. 1. Using what we learned in today's class, last week's class, and previous classes, declare which pricing objective(s) should be pursued 2. How should this/these objective(s) be pursued? Specifically, define each objective that you decide upon and, if more than one objective, explain how they can be pursued together 3. Propose the pricing strategy that should be followed by your client and argue how your proposal should attain that/those objective(s) 4. If any details are missing, state what is missing, make up a detail, and pursue the presentation of your case to your client. 5. Save in a PDF document using the following filne naming format: Your client wants to introduce a new product into the market. Customers are willing to pay up to $49.99. Competitors are pricing similar products at $42.99. Your product has two more features than most competitors and one unique feature that will remain unique for two years, time for competitors to catch up. Sales for your current product have been dropping off because competitors introduced newer products at lower prices. You need to regain market leadership bygetting those customers to come back as well as increase revenue. 1. Using what we learned in today's class, last week's class, and previous classes, declare which pricing objective(s) should be pursued 2. How should this/these objective(s) be pursued? Specifically, define each objective that you decide upon and, if more than one objective, explain how they can be pursued together 3. Propose the pricing strategy that should be followed by your client and argue how your proposal should attain that/those objective(s) 4. If any details are missing, state what is missing, make up a detail, and pursue the presentation of your case to your client. 5. Save in a PDF document using the following filne naming format:

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1 Using what we learned in todays class last weeks class and previous classes declare which pricing objectives should be pursued Based on the informat... View the full answer