Your company has marketed its products through local television stations for over two decades. In the past, relying on the Nielsen ratings quantitative statistical data has returned strong sales. However, for the past two years now, in spite of increasing the buy of airtime, company sales have continued a relentless downward slide.

Address the following in your post:

How and why a qualitative research study might be able to return the company to profitability?

What might your company's qualitative study look like?

Include important terms about the population, demographics, and qualitative methods of choice. Strive to use course terms and concepts from the text, lecture, and viewings as much as possible in your answer.

Answer rating: 100% (QA)

Reversing the Slide How Qualitative Research Can Save the Day While Nielsen ratings have served your company well for years the declining sales despite increased airtime suggest a shift in consumer be... View the full answer