Your company makes a commercial product for siding homes that makes it easy to cut facia for wrapping trim. Unfortunately, the product is only available on your website and through 3rd party suppliers in the construction industry.
DIYers have recently discovered the product. Because it easily cuts through various materials, they promote its use for home projects and crafts. So naturally, you would like to take advantage of the unexpected consumer interest. First, however, you need to understand better how it is used, by whom, and where you would make the product available to consumers.

Suggest the primary and secondary research methods you would use in this situation and explain why.

Answer rating: 100% (QA)

1Primary Research Methods Surveys and Questionnaires Create surveys to gather information from curre... View the full answer