Your company might manufacture a great product, but selling that product means running a successful marketing plan
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Question:
Your company might manufacture a great product, but selling that product means running a successful marketing plan that culminates by getting your product into the hands of your customers. Marketing a product requires a mix of activities. Like other companies' products, the airline product is sometimes sold through distributors, often travel agencies, and other times directly from the airline to the customer.
- Design an airline model by describing how your airline would include the four Ps into its operation.
- Compare and contrast the OAG and the Reservisor.
- Justify the position of OTAs in light of direct booking alternatives.
- Describe an opaque travel service and justify its existence in the airline marketplace.
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