Your company wants to start marketing widgets in India. The boss sent out a memo to all 125 employees looking for ideas on what to do first and to forward those ideas onto him in an e-mail. You have an idea! We should put together some employee teams to brainstorm first and come up with a working model for marketing those widgets to India! Use the Rough Draft of a Letter Document Format you see right after page 298 (or close depending on your edition) in the text. Write a concise (no more than 200 words) letter to convince the boss of your Team idea. Use at least 4 bullets like you see in the sample letter. (Notice that not all points in the bullets are complete sentences. That's fine.) Be creative! You can come up with fictitious scenarios to help support your team idea proposal. For example, you might mention the problems and confusion that occurred when the company started marketing widgets to Europe (or wherever). Team meetings would help solve problems like that and get a consensus on the project before the problems occur. And be specific. Don’t just say… Get the entire team actively involved in pushing the marketing initiative along. Be creative. How about something like… Divide the 15 employee team into 3 groups of 5 with Raj and Amina in different groups since they're from India and could add relevant feedback.

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Preparing Spoken and Written Messages Rough Draft of a Letter (excerpt) . April 1, 2017 Fax Transmission Louisa Fox, Marketing Manager Learner Consumer Products Group 2304 Pike Market Street Seattle, Washington 90322 Dear Ms. Fachs Are you looking for help developing your organization s social media platform?... improve your retail marketing? plan your external communication program?... enhance your mass advertising strategy? Then Associates to develop an integrated media plan that ensures your company s you need the services of the full-service brand engagement firm Souther and continued success. With Souther and Associates full-service capabilities, you will receive support in all of the following areas: Social media. Leverage the millions of conversations taking place through the use of social media by taking advantage of our four-step approach which tracks conversations and dialogue; extracts insights from consumer conversations; interacts with key influences, brand advocates, and detractors; and measures consumer sentiment, advocacy, and engagement. Retail marketing. Engage consumers away from the noise and competing advertising, and reach them on an intimate, meaningful, and locally relevant level that will help you to drive trial, traffic, and sales. Communication planning. Build preference for your brand by translating emotional insights into high-impact brand strategy and innovation. Our experts bypass consumers rational thinking with tools and techniques that are reactive and observational. Then, we integrate these emotional insights with your brand s functional benefits to create the foundation for lasting behavior change. Influence marketing. Mass advertising still plays an important role in branding, but these days, credibility is especially important, and who is more credible than a trusted professional? We identify professionals to give your products that powerful endorsement. Interested customers can visit www.souther.com today and check out the list of consulting services we provide and read real-life stories from past clients about how we increased brand awareness for them. If you contact us before May 15, fou will also receive a free assessment of your current marketing program from our proprietary MarketLab analysis tool. Our team is ready to assist you in improving the impact of your marketing programs today. Please call me at 509-788-1302 to make an appointment with a consultant. Sincerely, Frank Forester Frank Forester Engagement Director Enclosure Adds mailing notation. Uses two-letter state abbreviation. Corrects spelling of name. Adds smooth transition to next paragraph. MODEL DU Bullet list for emphasis and conciseness. Divides into two sentences to enhance readability. Recasts from receiver s viewpoint. Includes specific action ending. Errors Undetectable by Spell-Check Verify spelling of nam Correct proofreading grammatical error. Check correctness or substitutions, such for too and your you. Preparing Spoken and Written Messages Rough Draft of a Letter (excerpt) . April 1, 2017 Fax Transmission Louisa Fox, Marketing Manager Learner Consumer Products Group 2304 Pike Market Street Seattle, Washington 90322 Dear Ms. Fachs Are you looking for help developing your organization s social media platform?... improve your retail marketing? plan your external communication program?... enhance your mass advertising strategy? Then Associates to develop an integrated media plan that ensures your company s you need the services of the full-service brand engagement firm Souther and continued success. With Souther and Associates full-service capabilities, you will receive support in all of the following areas: Social media. Leverage the millions of conversations taking place through the use of social media by taking advantage of our four-step approach which tracks conversations and dialogue; extracts insights from consumer conversations; interacts with key influences, brand advocates, and detractors; and measures consumer sentiment, advocacy, and engagement. Retail marketing. Engage consumers away from the noise and competing advertising, and reach them on an intimate, meaningful, and locally relevant level that will help you to drive trial, traffic, and sales. Communication planning. Build preference for your brand by translating emotional insights into high-impact brand strategy and innovation. Our experts bypass consumers rational thinking with tools and techniques that are reactive and observational. Then, we integrate these emotional insights with your brand s functional benefits to create the foundation for lasting behavior change. Influence marketing. Mass advertising still plays an important role in branding, but these days, credibility is especially important, and who is more credible than a trusted professional? We identify professionals to give your products that powerful endorsement. Interested customers can visit www.souther.com today and check out the list of consulting services we provide and read real-life stories from past clients about how we increased brand awareness for them. If you contact us before May 15, fou will also receive a free assessment of your current marketing program from our proprietary MarketLab analysis tool. Our team is ready to assist you in improving the impact of your marketing programs today. Please call me at 509-788-1302 to make an appointment with a consultant. Sincerely, Frank Forester Frank Forester Engagement Director Enclosure Adds mailing notation. Uses two-letter state abbreviation. Corrects spelling of name. Adds smooth transition to next paragraph. MODEL DU Bullet list for emphasis and conciseness. Divides into two sentences to enhance readability. Recasts from receiver s viewpoint. Includes specific action ending. Errors Undetectable by Spell-Check Verify spelling of nam Correct proofreading grammatical error. Check correctness or substitutions, such for too and your you.

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Widgets are digital signage components designed to display live data that autoupdates They are easily customizable simple and beautifully powerful whe... View the full answer